We named and created the brand  F I V E  Hotels, the philosophy is based around the 5 elements of life, earth, water, air, fire and conciseness.

It’s a contemporary hotel with traditional values so we used a Roman 5 to represent the brand but we gave it an innovative twist. As we live in a digital world we created the first digital logo.

This concept went across mobiles, tablets, computer screens, digital advertising displays, TV, digital signage and just about any digital screen you can think of, it allowed us to communicate about the hotel, brand and its philosophy.







When the logos used in static form such as amenities and print, it’s a dynamic logo that’s constantly changing. The only consistency is the background is always an element of life and inside the Roman 5 symbol, is an aspect of the hotel, it’s lifestyle or the property.






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