“The creative mind behind FIVE’s rise to Dubai’s No.1 hotel — and the creator of Success Fee Marketing, where agencies win when clients win.”
Daniel Quercioli is an award-winning Creative Director with nearly 20 years of experience. He trained at Parsons School of Design in New York and Central Saint Martins in London before working at leading global agencies including DDB, Saatchi & Saatchi, BMB, Grey and TBWA.
In 2015, TBWA invited Daniel to Paris, where he developed five global, award-winning campaigns for a major automotive brand. He later moved to the UAE with M&C Saatchi.
Before founding BREATHE, Daniel named and created the brand FIVE and led all marketing campaigns, helping it grow from an unknown hotel into the No. 1 property on Dubai’s Palm Jumeirah.
At BREATHE, Daniel created the Success Fee Marketing model and coined the term, developing an outcome-based approach that brings strategy, creative, production, paid media strategy and management, and continuous performance optimisation into one commercially aligned system. Success fees are linked directly to measurable revenue, aligning BREATHE’s success with the success of its clients.