“The creative mind behind FIVE’s rise to Dubai’s No.1 hotel — and the inventor of Success Fee Marketing, where agencies only win when clients win.”
Daniel Quercioli is an award-winning Creative Director with nearly 20 years of experience. He trained at Parsons School of Design in New York and Central Saint Martins in London before working at leading global agencies including DDB, Saatchi & Saatchi, BMB, and TBWA.
In 2015, TBWA invited Daniel to Paris, where he developed five global, award-winning campaigns for a major automotive brand. He later moved to the UAE with M&C Saatchi.
Before founding B R E A T H E, Daniel named and created the brand FIVE and led all marketing campaigns, helping it grow from an unknown hotel into the No. 1 property on Dubai’s Palm Jumeirah.
At B R E A T H E, he pioneered the world’s first Success Fee Marketing model — a fair, partnership-based approach in which the agency only makes money when campaigns deliver measurable results, aligning client and agency success.