SUCCESS FEE MARKETING

Success Fee Marketing is an outcome-based marketing model that covers the full campaign: strategy, creative concept, campaign design and production, launch, paid media management and continuous performance optimisation to maximise measurable revenue from media spend. Agency fees are linked directly to that measurable revenue.

BREATHE Creative invented the Success Fee Marketing model and coined the term in 2023.

Simply put: when our clients win, we win.

01 — We Build The Campaign System

We develop the strategy and creative concept, design and produce the campaign, then launch, manage and continuously optimise paid media to reach the right audiences and maximise measurable revenue from media spend.

02 — The Client Funds Media Spend

Clients fund the media spend directly through their own advertising accounts, giving them full transparency, ownership and control.

03 — We Scale What Performs

Campaigns are monitored, optimised and scaled continuously using real-time reporting and monthly performance reviews.

04 — CREATIVE & PERFORMANCE, IN ONE MODEL

Traditional performance marketing agencies typically focus on media buying, optimisation and measurable results. Success Fee Marketing goes further by covering the full campaign: strategy, creative concept, campaign design and production, launch, paid media management and continuous performance optimisation, all within one commercially aligned model.

BREATHE creates the campaign, launches and manages the paid media, and then takes responsibility for how it performs.

05 — We Win When The Client Wins

Partnerships typically include a minimum monthly retainer of AED 20,000. We then earn a 10% success fee only on revenue generated through paid media.

Our performance-based fee structure links part of our remuneration directly to measurable commercial outcomes, rather than agency time alone.

For the right clients, we can also operate on a pure Success Fee Marketing model with no monthly retainer. In these cases, we typically earn a 20% success fee on revenue generated through paid media.

Our campaigns also generate additional revenue through direct traffic, organic growth and repeat customers. Those sales remain entirely with the client.

The more successful our campaigns become, the more both sides benefit.

See Success Fee Marketing in action. View the case study →

Selective Partnerships

Because our success is tied directly to yours, we only partner with businesses we genuinely believe we can help grow. That’s why we are selective about every partnership we take on.

FREQUENTLY ASKED QUESTIONS

What is Success Fee Marketing?

So instead of paying for a creative agency’s time, you are paying for their results.

How is Success Fee Marketing different from performance marketing?

Performance marketing typically focuses on paid media, optimisation and measurable results. Success Fee Marketing goes further by covering the full campaign, from strategy, creative concept, design and production through to launch, paid media management and continuous performance optimisation, with agency fees linked directly to measurable revenue.

How do BREATHE’s Success Fee Marketing fees work?

BREATHE’s standard Success Fee Marketing model includes a monthly retainer of AED 20,000 plus a 10% success fee on revenue generated directly through paid media. For selected clients, BREATHE can also operate on a pure Success Fee Marketing model with no monthly retainer, earning a 20% success fee on trackable, measurable revenue generated through paid media.

We only take a success fee on revenue directly attributable to paid media. Any additional sales generated through direct traffic, organic growth or repeat customers remain entirely with the client.

What is an outcome-based marketing agency?

Success Fee Marketing is BREATHE’s outcome-based model, covering the full campaign from strategy and creative concept through to campaign design and production, launch, paid media management and continuous performance optimisation, with fees linked directly to measurable revenue.

Is Success Fee Marketing the same as no-win, no-fee marketing?

Not necessarily. Success Fee Marketing can operate as a hybrid performance-based model, combining a monthly retainer with a success fee, or as a pure success-fee model for selected clients. In both cases, part or all of the agency’s remuneration is linked directly to measurable revenue generated through paid media.

Is Success Fee Marketing the same as revenue-share or value-based marketing?

No. Revenue share describes a way of calculating compensation, while value-based pricing generally sets fees according to the value created rather than the time spent. Success Fee Marketing is a broader marketing model that combines the full campaign process with performance-based remuneration linked to measurable revenue.

Who invented Success Fee Marketing?