The Penthouse

THE PENTHOUSE

We branded The Penthouse and developed the marketing for the rooftop lounge. From zero revenue, the venue grew to generate AED 7 million in monthly earnings.

Inspired by the venue’s panoramic skyline views and iconic sunsets, a setting sun became the centrepiece of the identity, transforming a defining part of the experience into a distinctive brand asset.

The result was a sophisticated and contemporary brand that reflected the venue’s character.