ONE FOR THE ROAD

ONE FOR THE ROAD

We created the logo, brand identity and various collateral for One For The Road, an intimate café built around great coffee, artisan food and a relaxed neighbourhood atmosphere.

Inspired by the idea of taking a coffee on the go, the identity was designed around a simple graphic device resembling road markings. Integrated directly into the typography, the visual language created a distinctive and memorable brand system that could be applied consistently across menus, signage, packaging and merchandise.

The result was a bold, contemporary identity that reflected the café’s name while helping it stand out within Dubai’s growing artisan coffee scene.