AMAZING COLLECTIVE DIGITAL CAMPAIGN

Launch campaign for the first Microsoft Windows Phone by Nokia was the biggest handset seeding program ever and first socially profiled campaign. We screened just over 20,000 people on various social networks to narrow down a 1000 influencers. We got the phones into their hands and creating various missions for them to create content whilst being educated about the phone. This campaign was un unprecedented success by being over subscribed by 1989%, having 153% more active users, and had 121% more content created than any previous digital campaigns.