instabody

INSTABODY

We created the logo, brand identity, gym wear and a range of branded collateral for InstaBody, a state of the art fitness franchise built around results, community and social engagement.

Inspired by the rise of fitness culture on social media, the identity centred around a custom symbol that combined an “i”, a hashtag and a stylised “b” into a single memorable mark. The visual language reflected the brand’s energetic personality while creating an instant connection between fitness, transformation and shareable content.

The result was a bold, highly recognisable identity system that worked seamlessly across gym environments, apparel, digital platforms and marketing communications.