We created a global and award winning multi channel campaign for Nissan’s crossover range, including their best selling car the Qashqai. Everything was built around the simple idea of the cars travelling through a giant book, with each page bringing a new story. The President of Nissan Global, stated the success and crafting of this campaign had become the benchmark for all future work.
We created a total of 4 TV ads, the films where edited and used heavily in social, digital channels as well as cinema.
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The idea of creating exciting stories was developed further through digital as well as social channels with existing owners telling their real stories and having them dramatised into short films.