Integrated Campaign

Nissan needed a content film for social as well as digital channels and key visuals to highlight the colour personalisation available on the action packed Nissan Juke. The idea was to create a unique journey from mountain peak to city centre by snowboard, with Winter Olympic medalist Jenny Jones.

The campaign delivered an increase of 180%, brand equity for aided awareness rose by over 10% and positive opinion went from 7% to 11.25%.

CONTENT FILM & CINEMA

Station Takeover:

Making of film: