CINQUE
We named and created the brand identity for Cinque, a contemporary Italian restaurant led by a chef known for turning traditional Italian cuisine upside down and reinventing it for a modern audience.
The name Cinque, meaning five in Italian, was inspired by the venue’s connection to FIVE Hotels & Resorts. Reflecting the chef’s approach, the logo was designed with a subtle twist: when the graphic device is turned upside down, it reveals the number five. This simple gesture became a visual expression of the restaurant’s philosophy, taking something familiar and transforming it into something unexpected.
The result was a refined and distinctive identity that balanced Italian heritage with a contemporary point of view.