SOUL ST.
We created the name, logo, brand identity and collateral for Soul St., a vibrant restaurant inspired by the world’s most authentic street food cultures.
The brand drew inspiration from the energy of global streets, combining influences from urban signage, graffiti, stickers and street art to create a distinctive and memorable identity. As a collaborative effort, we also contributed to the restaurant concept and creative direction of the interiors, helping shape an immersive dining experience surrounded by works from international street artists.
The result was a bold hospitality brand that captured the creativity, authenticity and spirit of street food from around the world.